Have you noticed how many coupons are issued outside the supermarket from books to clothes and everything in-between.

Competition and the economy are creating new and innovative marketing tools that can save us money on almost all of our purchases. That doesn’t mean that we have to run out and buy it all, it just means that if we need it, we can effect great deals.

For example, I received 3-$10 Old Navy coupons with a minimum purchase of $10. Each coupon was to be used one a week over a 3-week time frame. The first week I purchased 3 pairs of boxers for $12, my cost $2. Week 2 the handkerchief bags were on sale for a little over $5 each. I bought 2 for about $1. The last week I needed jeans, not on sale, still a good deal at $19.

Next onto TruValue hardware for the $5 coupon off a $25 purchase. I bought compact fluorescent bulbs in size R30 and R40 for our high hats. Both sizes were on sale, and I got enough to cover the $25.

The ever popular Bed, Bath & Beyond 20% coupon came in handy during a recent cold snap. I got the Lasko heater, priced at $50 for $40.

Before making purchases check for the likely places and coupon deals and add to your savings.

The Supermarket is an excellent source of coupons. There are at least 6 types of in-store varieties.

1. The first type is the on product coupon. Even here there are 2 different types. The hang tag generally found around the neck of the item. Next is the stick on type that you can peel off before you get to the register. Both types are used on your current purchase.

2. Then there are the coupons found inside a box. Sometimes there is a message indicating the coupon. Sometimes you’re surprised when opening the package. These are used on your next purchase.

3. As part of a package, some coupons are printed on the product and are used for the next purchase. Most common are on cereal boxes.

4. Blinking lights indicate a coupon dispenser, usually found right near the item, these are for a current purchase.

5. Aisle displays prepared by the manufacturer often have coupons as part of the promotion. On a recent display, I found a $2.00 Sara Lee coupon good on Sara Lee Deli meat.
.
6. And last are the coupons that are generated at the time of checkout by the register. Some of these are for similar but competitive brands of products. If you buy Charmin the register coupon might be for Scott toilet tissue.

Check these out at your local market.