Consumer Reports: Private Label vs. National Products
Monday, February 7th, 2011In the October 2010 issue of Consumer Reports a study was conducted on the quality, value and taste differences between store brands and national brands. The results were quite interesting and surprising.
I have always touted using National Brands when they are sale-priced combined with a coupon savings. This has given me a 50-60% savings each and every time I shop. So here’s what Consumer’s found. They used 21 test items for taste and quality. Of the 21, 7 National Brands came in first, 3 Private Labels were the favorites and the other 11 items were a tossup. On the value scale, Consumer’s concluded that Private labels could save up to 30% or $1500 over the year.
To put this in perspective, if you never use a coupon, Private Labels might be for you. However, the best way to save is to combine many methods: Store Sale, coupons, double coupons, private labels, store coupons and any other tool that saves. All of this should take a common sense approach and you’ll achieve the best methods for you.


