Every time I check the Sunday store flyers and coupon inserts I look for new product introductions. I love finding new items because for a couponer it’s a windfall.

New products are always heavily couponed. Samples are often available in the supermarket or in the mail. The items are generally on sale. All these provide great savings for the smart shopper.

For example, Birds Eye recently came out with a new frozen vegetable meal. The item was promoted with ads and of course coupons. Birds Eye was also on sale locally. I bought a couple of bags with my coupons and liked the frozen mixture. More coupons were issued, so I bought enough to fill my freezer; all at substantial discounts.

Being alert is the name of the game. The more aware you are of manufacturer’s techniques and supermarket strategies the more you can use your own inventiveness to save money. Let me know some of your ideas too.