For 37 years since I started Supershopping, I have rarely ever bought a generic brand. I feel my system of coupon shopping, store sales and refunds have chopped the price of all my products below any generic brand.

Let me give you a few examples. Hunt’s Tomato Products were on sale: 4 for $5. or $1.25 per can. I had a coupon for $1 off 4, bringing my cost down to $1 per can. The store brand for the same size was $1.99 or twice the price per can. Next, Nature’s Own Apple Juice was sale-priced for 2/$3 or $1.50 per 64oz. bottle. The store brand was $2.49 per bottle. I saved $2. And last Angel Soft Toilet Tissue was $1 for the 4 roll pack. With my $1 coupon, my cost was $00. The store brand was $1.99 for the same size.

So using coupons is a big money-saving plus. Let me hear your stories. We can all learn from each other.